Blackpepper videos are conceived as promotional or biographic material. Upwards of an event, they gather the public’s attention and grow audience. Downwards, they build up memory layers of past events and set milestones of the institution’s key moments, precious tool for future developments. Videos are pivot supports in digial marketing communication set, adding both flexibility in use and life in contents. Blackpepper shoots itself with 2 -staff for simple videos, or recruits and manage wider external teams when needed. The studio integrates shots coming from apart, its main purpose being to edit rushes in a way making the whole attractive and performant.